Many people believe a brand only consists of a few elements – some colours, fonts, a logo and a slogan. In reality, it is much more complicated than that, you might say that a brand is a ‘corporate image'.
To succeed in making a good impression you first need to know what you stand for, what you do differently to others and what your customers think about you. With this understanding I can create a brand story that you, your people and marketing activities can be unified behind.
Once you are happy with the direction and design strategy, I would create a set of brand guidelines, (the complexity dependent upon your business size and strategy) these bring order and consistency to your marketing & design work and ensure that no matter which supplier you are using your activity is consistently branded.
I am experienced in all elements of brand development. Whether you are a new business requiring a complete brand identity or an established company keen to undergo a brand refresh to update / enhance your brand image, I can guide you through the process from start to finish and roll out your brand image across all your communication media or just look at specific areas for you, dependent on your circumstances.
A good brand strategy does not need to cost the earth but will certainly help grow your business. If you’re looking for branding services, I’d love to talk to about your plans.
Artwork should not only be visually appealing, but also functional and effective. The benefit of working with a marketer to design your leaflets and adverts is the understanding that the end product should not just look beautiful, it needs to work, and thus converting you more leads and bringing you more customers.
So, should you focus on Online or Offline?… well both actually!
In today’s digital world it is very easy to get totally consumed with online marketing via ad-words and social media sites and we can sometimes forget how effective offline marketing can be. Many customers still like to receive a tangible piece of literature that they can touch and feel to help them connect with the company and its brand.
That said, most companies will require a mix of both online and offline marketing to generate new leads and to communicate with existing clients. A steady stream of marketing activity delivered to your target audience on a regular basis is the most cost effective way to maintain awareness and grow your business.
I am experienced in designing for both traditional offline print and online marketing.
Offline Graphic design
- Direct Mail
- Leaflets & Flyers
- Corporate Brochures
- Menus & Signage
- Events & Exhibitions
Online Graphic design
- Website Design
- Email Marketing
- Social Media
- Blog Design
Good design is a lot like clear thinking made visual.
You know how marvellous your business is, and you know why people should choose you above all others. So tell me and I will create the online space that draws your customers in and gets them interested.
I create responsive websites that work on all popular devices. My aim is simple; to design a website that will work with your target audience and to make it as easy to do so as possible.
They say a picture says a thousand words and for this reason my websites work extremely well with strong images to showcase your business or products. If you are looking for some simple but unique photography then I can help you with that too – just mention it.
- Affordable & attractive website design
- Responsive websites suitable for all popular devices
- Clean & contemporary websites that are easy to navigate
- Deliver a website within 7 working days
I opt to utilise the WordPress platform for designing websites. This platform is the number 1 website design CMS (content management system) in use today. WordPress makes publishing blog posts, updating content and adding additional features a breeze with its easy to use intuitive interface.
You’ll be able to manage your website anywhere in the world with an internet connection and even on the go via your mobile phone. No code knowledge is required.
Marketing & Strategy
Whilst marketing a business requires a lot of flare and creativity it also needs applied method, analysis and strategy.
Often small businesses need support with the creative or the strategy side of their marketing. And some, feel entirely overwhelmed with the whole business. You know you have a good solid product or service but you don’t know how to get that message out there.
That’s where I come in. Every business is different and has different needs, I will have a chat with you to find out where you need support (free of charge) and offer a well thought through proposal along with a quote that will suit you, your business and your budget.
I have extensive knowledge of marketing all sorts of businesses and I’m never short of ideas and strategies to get customers knocking on your door.
It’s easy to outsource your in-house marketing requirements. For short or long term projects I will integrate into your business like any other member of staff.
Flexibility is also high on my agenda. I can easily scale up / down the support at short notice should you need it, meaning we are uniquely positioned to become your virtual marketing assistant, marketing manager or entire marketing department depending on your requirements.
Maybe you need help with a specific marketing project, such as developing your strategic go-to-market plan that targets your customer profile and fits your budget, or re-branding your corporate identity, building a website to improve your online presence, launching a new product and developing all the materials to go with it, or organising a customer event or exhibition.
Or, just bits and pieces such as creating regular customer newsletters, weekly updates on an online blog, or perhaps update the special offers across your website, customer communications, flyers and ads.
It can be extremely cost-effective for you to outsource essential and non-essential marketing activities because you will only ever pay for what you need at the time, so you are not carrying long term fixed staffing costs / overheads.
Whether you need someone to create content for your social media or post on your behalf, I can help. Social media can be by far the best value for money when your business is looking to grow sales.
I can help with everything from designing a social media plan to delivering paid for campaigns.
If you’re struggling with content for social media, website, adverts, blogs or brochure I can take this challenging role away from you.
5 reasons to outsource your social media plan
- If you don’t have time to do social media in-house.
- If you’d like to benefit off my experience and knowledge to get the most from your social marketing efforts.
- Using a freelancer is less risky and expensive than employing someone in-house.
- No need to worry about training.
- Peace of mind that the work is being taken care of without you having to lift a finger.