BRANDING . WEB . DESIGN
RAW HAIR AND BEAUTY LUX SALON
A full service branding, design and marketing project for a local hair and beauty salon.
Fully responsive website adjusts automatically to different devices, inclusive of an integrated booking system and e-commerce shop to promote retail products.
I am a strong believer in creating mood boards when starting a new branding project. Mood boards help me to show clients my ideas and concepts visually plus it acts as a great reference tool for any other branded pieces that follow. Whether that’s a website, social media graphics, brochures and flyers, etc., all of these can and should be based on the aesthetic of the brand’s original mood board.
Print & Digital artwork
With a clear brand direction in place, I mirrored the design elements / fonts / colours, photography and voice across a plethora of promotional artwork for use online and via direct mail.
Brand recognition was quickly established and the chain of salons was highly regarded, driving growth year on year.