A complete branding, design & business development project for a fresh, new cosmetics company
This project was a fun one! Creating and rolling out a brand identity for this skincare brand at the very start of their journey. The product range, infused with CBD is a highly buzzed about ingredient across the industry right now. It’s anti-inflammatory properties helps treat various skin conditions such as eczema, psoriasis, and acne whilst reducing the signs of ageing.
The brand personality is heavily focused on neutral tones and a clean palette. Pastels combine with touches of rose gold and leafy greens evoking a sense of organic luxury.
Stock imagery has a calming feel, showcasing close up portraits of clean skin of all ages and ethnic groups. blush filters are applied to create unity.
Once the brand direction had been agreed. I moved my attention to the website and both online and offline marketing opportunities. The company’s strategy is to sell via online channels and also into a network of beauty salons. I subsequently created an email campaign to target new resellers and a complete marketing launch pack to support these new salons to promote directly to consumers within their salons:
- Point of sale materials
- Window displays
- Product literature
- Price lists
- Digital artwork to support social media