A complete branding, design & business development project for a fresh, new cosmetics company

This project was a fun one! Creating and rolling out a brand identity for this skincare brand at the very start of their journey. The product range, infused with CBD is a highly buzzed about ingredient across the industry right now. It’s anti-inflammatory properties helps treat various skin conditions such as eczema, psoriasis, and acne whilst reducing the signs of ageing.

The brand personality is heavily focused on neutral tones and a clean palette. Pastels combine with touches of rose gold and leafy greens evoking a sense of organic luxury.

Stock imagery has a calming feel, showcasing close up portraits of clean skin of all ages and ethnic groups. blush filters are applied to create unity.

Once the brand direction had been agreed. I moved my attention to the website and both online and offline marketing opportunities. The company’s strategy is to sell via online channels and also into a network of beauty salons. I subsequently created an email campaign to target new resellers and a complete marketing launch pack to support these new salons to promote directly to consumers within their salons:

  • Point of sale materials
  • Window displays
  • Product literature
  • Price lists
  • Digital artwork to support social media