Branding & Identity
Many people believe a brand only consists of a few elements – some colours, fonts, a logo and a slogan. In reality, it is much more complicated than that, you might say that a brand is a ‘corporate image’.
To succeed in making a good impression you first need to know what you stand for, what you do differently to others and what your customers think about you. With this understanding I can create a brand story that you, your people and marketing activities can be unified behind.
Once you are happy with the direction and design strategy, I would create a set of brand guidelines, (the complexity dependent upon your business size and strategy) these bring order and consistency to your marketing & design work and ensure that no matter which supplier you are using your activity is consistently branded.
I am experienced in all elements of brand development. Whether you are a new business requiring a complete brand identity or an established company keen to undergo a brand refresh to update / enhance your brand image, I can guide you through the process from start to finish and roll out your brand image across all your communication media or just look at specific areas for you, dependent on your circumstances.
A good brand strategy does not need to cost the earth but will certainly help grow your business. If you’re looking for branding services, I’d love to talk to about your plans.
Artwork should not only be visually appealing, but also functional and effective. The benefit of working with a marketer to design your leaflets and adverts is the understanding that the end product should not just look beautiful, it needs to work, and thus converting you more leads and bringing you more customers. I am experienced in designing for both traditional offline print and online marketing.
Offline Graphic design
- Advertising & Direct Mail
- Leaflets & Flyers
- Corporate Brochures
- Menus & Signage
- Events & Exhibitions
Online Graphic design
- Website Design
- Email Marketing
- Social Media Design
- Blog Creation & Design
Good design is a lot like clear thinking made visual.
You know how marvellous your business is, and you know why people should choose you above all others. So tell me and I will create the online space that draws your customers in and gets them interested.
A professionally designed website is a crucial marketing tool in this day and age, and customers expect to be able to find businesses online.
They say a picture says a thousand words and for this reason my websites work extremely well with strong images to showcase your business or products. If you are looking for some simple but unique photography then I can help you with that too – just mention it.
I create responsive websites using the wordpress platform that work on all popular devices.
My aim is simple; to build you a website that is beautiful and functional. Having a website that looks good is excellent. What’s even better is a website that looks good, is easy to use for you and your customers and gives your customers all the information they need in one place.
- Affordable & attractive website design
- Responsive websites suitable for all popular devices
- Clean & contemporary websites that are easy to navigate
- Deliver a website within 7 working days
Marketing & Strategy
Whilst marketing a business requires flare and creativity it also needs applied method, analysis and strategy.
Often small businesses need support with the creative or the strategy side of their marketing. And some, feel entirely overwhelmed with the whole business. You know you have a good solid product or service but you don’t know how to get that message out there.
That’s where I come in. Every business is different and has different needs, I will have a chat with you to find out where you need support (free of charge) and offer a well thought through proposal along with a quote that will suit you, your business and your budget.
Whether you need help profiling your target audience, developing your strategic go-to-market plan or, just bits and pieces, I can do as much or as little as needed. Some examples:
- Creating regular customer newsletters
- Managing your email marketing campaigns
- Weekly blog articles
- Updating the special offers across your website, customer communications, flyers and ads.
It can be extremely cost-effective for you to outsource essential and non-essential marketing activities because you will only ever pay for what you need at the time, so you are not carrying long term fixed staffing costs / overheads.
Whether you need someone to create content for your social media or post on your behalf, I can help. Social media can be by far the best value for money when your business is looking to grow sales but it is time consuming and needs a thoughful plan.
I can help with everything from designing / planning / scheduling / executing and evaluating your social media plan to delivering complex paid for campaigns.
If you’re struggling with content for social media, website, adverts, blogs or brochure I can take this challenging and time consuming task away from you.
5 reasons to outsource your social media plan
- If you don’t have time to do social media in-house.
- If you’d like to benefit from my experience and knowledge to get the most from your social marketing efforts.
- Using a freelancer is less risky and expensive than employing someone in-house.
- No need to worry about training.
- Peace of mind that the work is being taken care so that you and your employees can dedicate their time to concentrate on their own tasks.
Why work with me
Simplicity and flexibility is my aim with every project. If you keep things simple, it gives you much better options for expansion and adaption.
Every business is different and has different needs. I will have a chat with you to find out where you best need support and offer a well thought through proposal along with a quote that will suit you, your business and your budget.
SKILLED IN BOTH STRATEGY & DESIGN
My thought process combines a clear understanding that the end product should not just look beautiful but must also work to generate more leads. Ultimately bringing you more customers and increased revenue and profit.
My expertise in both print and web design, has led me to work with a wide range of clients on projects ranging from logo and branding work, website design and build, to leaflet and brochure design, and signage.
What I Spend My Time Doing
There is nothing I love more than to get involved with a branding project right from the offset. Taking your incredible business idea and turning it into a reality and actually seeing it come to life. Equally, I find it incredibly rewarding to rebrand an existing business, giving it a complete overhaul to meet the business goals set out, then rolling that out across all communication platforms & ultimately take your company to the next level.
People believe what they perceive, so the impression your brand creates and the experience it gives your customers is absolutely crucial to the success of your business.
Naturally, my choice would be to work with you to seamlessly integrate your branding across all touch points. Ensuring coherence across your marketing and communication efforts is one of my biggest goals. I will happily work with you on a wide variety of tactics or just on specific areas of development.
- Branding and design – 40%
- WEB DESIGN – 30%
- MARKETING AND STRATEGY – 20%
- Social Media 10%
From MY Clients
Right from the initial ideas stage of my business, Alice’s support was paramount to shaping and moulding my brand image. Alice is fantastic at listening to my ideas and transforming them into meaningful, action led designs. I have been working with Alice for a number of years now and during that time my business has gone from strength to strength, a very big thank you for all you have done and continue to do!
Heidi Dobson-Ventura (Ventura Hair Design)
Alice has done all my design and marketing work since I developed the initial idea for WODMOTS over 5 years ago and has been an integral part in the growth of my business. The quality of the work undertaken by Alice is always a very high standard and delivered quickly and efficiently. I would recommend to anyone out there looking for a designer/ marketer who thinks outside the box & always delivers on time and within budget.
From my first meeting with Alice, she was so enthusiastic towards my project. I was aware that my industry was new ground for Alice but knew the goods would be produced to an incredibly high standard and I wasn’t wrong. I have gained more followers and fans of my music purely from having such a professional logo design. It’s safe to say I will be using them for all my marketing and branding work in the future.
Rich Young (DJ / music production)